Social media and technology have the ability to seep into our everyday lives and activities, and slowly but surely change the way we think, act and even live. The fashion industry is no exception to this twenty-first century phenomenon. So what happens when haute couture runway meets Instagram and Twitter? Say hello to social media modeling!
Enter Kendall Jenner, Gigi Hadid, Cara Delevingne: all sought after models and social media queens who are taking the fashion world by storm. As an MTV article notes, the ladies’ success in the fashion industry is due as much to their “built-in followings” as it is to their “looks.” Their influence and reach covers far and wide, and can be a valuable asset for the brands they represent.
Gigi Hadid stated in an interview for Adweek’s article “Social Supermodels,” “I realized that social media was an important marketing tool when clients that I was working with started to bring up things I was posting.”
Social media platforms not only propel current celebrity careers forward, but also act as the starting point for many upcoming newbies in the industry. Marc Jacobs recently used Instagram, for the second time, to scout models for one of his collections.
It seems like yesteryears “It” Girl has transformed into today’s “Instagirl.” Social media is definitely a game changer in the fashion industry, and one that is not going away anytime soon!
At my Alma Mater, the University of Toronto, researchers have created an algorithm that will make suggestions to improve your photos after they analyze them. We all know that good content can be the deciding factor in how many likes, comments, or follows you get, so imagine having the key to knowing which images will succeed and which ones will not! A Harper’s Bazaar article points out a pivotal point from the Computer Vision Foundation report: we all want to look good in our own unique ways, whether it be casual, fancy, professional, or whatever. Imagine a tool that can help you determine how fashionable you look in an image or how you could increase the image’s appeal!
So how was this algorithm developed? The researchers analyzed posted images from chictopia.com, a social photo sharing website that allows people to share images of their outfits. They evaluated the pictures based on elements such as the fashions shown, the comments, and the responses. The results showed that there are factors that can make a post more or less likely to have higher interest from the community.
The algorithm will help you improve your images by giving you feedback on the actual outfit, the location of your picture, as well as information about fit, lighting, angles, and other aesthetic factors.
What’s your feeling on this? Can the success of our subjective fashion posts be broken down into an algorithm? Would you alter your photos in accordance with the algorithm’s advice? Will this algorithm revolutionize how we use Instagram? We want to hear what you think! Share in the comments below.
Speaking of Instagram, don’t forget to follow us @stylechatmobile. We may not have the benefit of the algorithm yet, but you’ll still find some great fashion looks!
By: Jaclyn Parker
News and Views from StyleChat's Fashion Evangelists