Category Archives: Facial Care

The Changing Landscape of how Women Buy Beauty Products

I remember the days of walking through a department store from counter to counter checking out all the different beauty products from various brands. The only way to figure out which products would look best for my skin tone was to either ask the brand representative, or try them on. In seeking out advice, I was limited to whoever I was shopping with and the brand representative.

Nowadays, it’s a whole other story. We don’t even have to set foot in a mall or a store, and we’re not left fending for ourselves with an online store. We now have a community of beauty bloggers, friends, and subscription services to guide our decisions. We’ve gone from traditional shopping to guided, “social shopping.”  Antonia Opiah wrote an article for the Huffington Post describing three new ways that women are finding their beauty products.

Courtesy of
Courtesy of

Firstly, women are letting their friends guide their shopping choices via user curated shopping methods that help make the beauty buying process more social. You can check out what products your friends or beauty experts love and recommend. With the existence of social media sites, reading reviews and learning about new products has become a much simpler task!

Courtesy of The Huffington Post, Click to Original Post
Courtesy of The Huffington Post, Click to Original Post

The next trend lets your beauty routine become an exciting mystery from month to month with the beauty subscription box. Why limit yourself to full-size products that you may buy once or twice a year when instead, you could test out small samples from month to month? Finding the perfect beauty products to suit your individual tastes and complexions can be a tricky task. With a beauty subscription box, women can try new items every month so that they can figure out exactly what they like and what they don’t!

Last but not least, we’ve seen a re-emergence of the “beauty swap.” Beauty bloggers/vloggers are actually swapping their makeup amongst each other so that everyone can find the products that suit them well and pass on the ones that don’t! This is just another way you can get social with shopping and reap the rewards of paying less and getting more!

To see all the latest shopping and beauty tips, follow us on Instagram: @stylechatmobile.

By: Jaclyn Parker

Draw Some Freckles for your Face

Do you remember watching the movie 101 Dalmatians? Do you remember the dog who had no spots? I feel like that’s comparable to those of us who don’t have freckles.  However, we do have this freckle pencil.

Courtesy of Topshop, Click to Original Website.
Courtesy of Topshop, Click to Original Website.

Errand for the day: Pick up my freckles at the store. Did you know you can buy this freckle pencil from Topshop? Not even joking.

I grew up with a bunch of friends who were annoyed that they were speckled in freckles. I never really thought much about freckles; either you had them or you didn’t. My friends who had freckles would always hide them under heavy foundation. They told me how lucky I was that I didn’t have any, but I never understood why they were considered a bad thing.

Now there’s this freckle pencil. I think the saying, “we always want what we can’t have” is true in this situation. If you have freckles, you don’t want them, and if you don’t have freckles, you want them.

Photo Courtesy of Cup of Jo, Featured on Refinery29, Click to Original Website.
Photo Courtesy of Cup of Jo, Featured on Refinery29, Click to Original Website.












For you non-freckled ladies out there, you can now draw on some freckles! I’m not sure how the staying power works with this freckle pencil, but I’d imagine you should set the freckles with a thin layer of some loose powder.

I’m curious to know, have any of you ladies already tried using this freckle pencil? What are your thoughts?

By: Stephanie Wong



Revealing Faces: Korean Facial Masks

Sephora Photo 1
Photo by Kiana Kuns

One of the biggest beauty trends right now is the Korean paper face masks and they are going mainstream in the USA.

Last summer, as I wandered the streets of Waikiki, I stumbled upon a Korean skincare store called Nature’s Republic. It looked like a mash-up of Sephora and Kiehls selling cosmetics, lotions, creams and makeup. When I walked inside, something caught my eyes – neatly displayed from floor to ceiling on the wall were a selection of face masks.

They were not your typical clay or mud mask sealed in a jar, but serum or gel infused paper mask touting solutions to your everyday skin problems. I saw unique names such as, Bee Venom Mask, Snaytox Anti-wrinkle Hydro Mask, Gold Snail Hydrogel Mask and more. It looks like the new skincare is the Korean facial mask.

I thought to myself hmm… I wonder what these facial masks actually do. They claim to moisturize dry skin, shrink pores, clear acne, brighten dark spots and tighten loose skin. These masks looked like the something out of the Phantom of the Opera with holes for eyes, nose and mouth. You place this sticky gel or lotion infused product on for 15 to 30 minutes, peel it off, rub the remaining lotion on your face and voila! Your face should feel fresh, relaxed and smooth to the touch.

Photo by Kiana Kuns
Photo by Kiana Kuns

Back home in California, I have noticed a rise in this type of Korean product.  I’m finding them everywhere from drugstores to major retailers like Sephora and Bloomingdales. On the store shelves next to the Korean products, American brands are jumping on  the bandwagon such as SKI-II, Lancome, Garnier, and Clinique with own versions of these products. Laneige, imported from Korea can be found on the shelves at Target.

Korean paper face masks are relatively inexpensive ranging in cost from $5 to $50. What do I think about these face masks, have you tried them?

Well, it’s been 30 minutes, time to take off my face mask and let me tell you it feels pretty great. I think they are here to stay.

By Kiana Kuns