A recent Forbes article dissects the consequences of fast fashion retailers on the retail market. In a world where everyone strives for better, quicker, newer, cheaper, more efficient, and more innovative, we’re left with the scintillating question: why pay $350.00 for something we can get for $25.00?
Fast-fashion is generally aimed at teens and young adults because this age range often includes unemployed, starving students who can’t afford expensive clothing. It also encompasses a time when young women want all the latest and greatest trends. While having a closet filled with designer goods may be great, it’s not always realistic! Fast-fashion gives women the opportunity to wear the latest trends without the cost that comes with buying high quality items with designer names attached.
When hunting for a good deal, a person is faced with two options. They can either go to a mid to luxury store and search through a random sale rack, or go to a fast-fashion store where almost every item is in the affordable range. Have you ever gone into a luxury store and fallen in love with an item just before flipping the tag around to see that it costs a thousand dollars? Remember that sinking feeling in your heart when you realized you had to walk out of the store without the item of your dreams? We’ve all been there. Fast-fashion retailers offer the most popular remedy for this crisis.
Walk into Zara and you’ll see the hottest trends and looks from the latest runway shows. The turnover for fast-fashion stores is incredible. My favorite part is walking into the same store two to three weeks later and seeing a whole new collection of merchandise! Having fresh options is key. This is definitely where fast-fashion retailers excel.
What’s your opinion on fast-fashion? Would you rather buy less and buy high quality designer labels, or buy more items more often and sacrifice quality? We’d love to hear about your shopping strategies; share with us in the comments!
By: Jaclyn Parker