The Changing Landscape of how Women Buy Beauty Products

I remember the days of walking through a department store from counter to counter checking out all the different beauty products from various brands. The only way to figure out which products would look best for my skin tone was to either ask the brand representative, or try them on. In seeking out advice, I was limited to whoever I was shopping with and the brand representative.

Nowadays, it’s a whole other story. We don’t even have to set foot in a mall or a store, and we’re not left fending for ourselves with an online store. We now have a community of beauty bloggers, friends, and subscription services to guide our decisions. We’ve gone from traditional shopping to guided, “social shopping.”  Antonia Opiah wrote an article for the Huffington Post describing three new ways that women are finding their beauty products.

Courtesy of
Courtesy of

Firstly, women are letting their friends guide their shopping choices via user curated shopping methods that help make the beauty buying process more social. You can check out what products your friends or beauty experts love and recommend. With the existence of social media sites, reading reviews and learning about new products has become a much simpler task!

Courtesy of The Huffington Post, Click to Original Post
Courtesy of The Huffington Post, Click to Original Post

The next trend lets your beauty routine become an exciting mystery from month to month with the beauty subscription box. Why limit yourself to full-size products that you may buy once or twice a year when instead, you could test out small samples from month to month? Finding the perfect beauty products to suit your individual tastes and complexions can be a tricky task. With a beauty subscription box, women can try new items every month so that they can figure out exactly what they like and what they don’t!

Last but not least, we’ve seen a re-emergence of the “beauty swap.” Beauty bloggers/vloggers are actually swapping their makeup amongst each other so that everyone can find the products that suit them well and pass on the ones that don’t! This is just another way you can get social with shopping and reap the rewards of paying less and getting more!

To see all the latest shopping and beauty tips, follow us on Instagram: @stylechatmobile.

By: Jaclyn Parker

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